Link building is an essential technique in SEO that can help businesses in many ways; however, it doesn’t come easy. It is hard, time-consuming, and sometimes frustrating. That is why smarter SEO managers and web admins are outsourcing their link-building responsibilities to third-party companies to handle the job for them. If you are interested in doing so, you can go through some video reviews about Web 20 company.
Suppose you are still wondering if buying links is worth it. Then this post is for you. Let’s look at the facts.
What Is a Paid Link
A paid link is made when a website pays another site (often relevant sites with high domain authority and site traffic) for a backlink that would refer online consumers back to their site. Link-building is a core part of SEO, and many brands are appreciating its value more.
As important as it is, link-building is tasking. That is why most brands seek the easy way out—buying links. However, most search engines have strict rules on link buying and may penalize sites that engage in it.
Google’s Stance On Buying Links
Google is one of the most popular search engines people use, so let’s take a look at their stance on buying links.
Google defines link buying as offering money, goods, or services in exchange for links. It also includes giving a third party a free product; in return, they write about the product and include a link. According to Google’s Webmaster, Guide about link schemes buying or selling links that exceed the PageRank will affect your site’s ranking negatively. Basically, Google frowns on every artificial method of link building.
Should You Buy Links?
Well, it depends. There are risks involved in buying links. Google clearly warns against buying links. So, if you want to adhere to Google’s guidelines completely, then you should avoid buying links. On the other hand, with how competitive the SEO space is right now, you may end up not getting any tangible results if you don’t buy links.
Is Buying Links Worth It?
Well, it depends. Buying links can help to increase your ranking on Search engine result pages as long as you do it the right way or you don’t get caught. Remember, if there were no benefits attached, no one would consider it. Generally, backlinks can help to establish a site’s authority, reputation, and relevance.
The second question you may want to ask is, do paid links to work? Well, they do work, as long as you don’t get caught.
Risks Involved in Link Buying
Just like everything with SEO, there are risks associated with buying links. And if you plan on buying links anywhere, you need to understand these risks.
If google suspects there are paid links directed to your site; there are two things that can either happen.
In this instance, paid links would not be relevant to your site’s ranking. Google algorithm would ignore the link as though it doesn’t exist. This may not hurt your site itself in any way.
Why Do People Still Buy Links
As more sites learn the value of links in SEO, it gets harder to earn them naturally. Considering the fact they would be giving off some of their value when they backlink to your site, most brands think it’s only fair they get paid in return. Moreover, it can also be a source of revenue for them. So, with the increasing competition in businesses and the need for more online visibility, people often opt for buying links as a way to boost their site.
If done well, buying links can boost your ranking on search engine result pages significantly. This is why it is important that you don’t just buy any link. You need to buy from trusted sources. These firms would have done the needed due diligence on the sites selling links before paying them for the links.
Buying links has its pros and cons; it’s up to you to make your choice. But if you should ask us, we would say it is worth it when done right. You need to ensure whoever is selling the link knows what they are doing and can take measures to avoid penalties.